你好 ! 안녕하세요 ! こんにちは ! HOLA ! BONJOUR ! HELLO ! THIS IS KAKA你好 ! 안녕하세요 ! こんにちは ! Hola ! Bonjour ! Hello ! This is KAKA你好 ! 안녕하세요 ! こんにちは ! HOLA ! BONJOUR ! HELLO ! THIS IS KAKA
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Brand and Design Strategist · LINE Taiwan
Hi, I'm KAKA.
Brand and Design Strategist based in Taiwan. Over the past decade, I've led the design team at LINE Taiwan, building global brand campaigns, product systems, typeface design, and spatial design from the ground up.
My work spans three dimensions: Strategy (how we think), Design (how we express), and Execution (how we deliver). I excel at translating complex business needs into clear visual strategies and driving cross-functional implementation. I've led over 100 projects, managing international collaboration, budgets, and vendor relationships.
I understand design goes beyond aesthetics. In my experience, the most effective design solves problems while carrying brand value. I'm comfortable navigating ambiguity to find clarity, and discovering creative possibilities within constraints.
I don't chase titles, but I chase meaningful design work. If you're building something that requires strategic depth, execution rigor, and creative sensitivity, I'm ready.
中文版
品牌與設計策略師，現居台灣。過去十年領導 LINE Taiwan 設計團隊，從零到一打造全球品牌活動、產品系統、字體設計與空間設計。
我的工作涵蓋三個層面：策略（如何思考），設計（如何表現），執行（如何落地）。最擅長的是將複雜的商業需求轉化成清晰的視覺策略，並跨部門推進實現。曾領導超過 100 個以上的專案，涵蓋跨國協作、預算管理到供應商管理。
我理解設計不只是美學。在我的經驗裡，最有效的設計是那些既能解決問題、又能傳遞品牌價值的作品。我習慣在模糊中找到清晰的方向，在預算限制中找到創意的可能性。
我不追求職位，但我追求有意義的設計專案。如果你們正在做需要策略深度、執行力度和創意溫度的工作，我已經準備好了。
Selected Work · Brand Design Lead · LINE Taiwan
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Personal Work · Art & Illustration
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KAKA KO
Senior Design Director · Brand & Visual Design
Profile
Brand design leader with 11+ years at LINE Taiwan, currently leading a 9-person design team across Taiwan's largest messaging platform (22M users). Led the development of LINE Seed Traditional Chinese, LINE's brand typeface, over nearly three years in direct collaboration with global design HQ. Background spans brand identity, typeface development, campaign design, and cross-functional creative leadership, with roots in illustration and fine art.
Core Skills
Brand Identity & Strategy
Design Leadership
Typeface Development
Campaign & Visual Design
AI-assisted Design
Cross-functional Management
Illustration
Experience
Senior Design Director, LINE Taiwan Limited
Jul 2015 – Present
Taipei · Hybrid
- Lead a 9-person design team overseeing brand and visual design across LINE Taiwan's full service ecosystem for 22 million users.
- Directed cross-functional campaigns annually, including marketing initiatives, press conferences, and large-scale brand activations.
- Spearheaded development of LINE Seed Traditional Chinese typeface over nearly three years as Taiwan's primary lead with global design HQ, delivered to 22M users.
- Led cross-national creative projects including the LINE Rice Field Art installation, Penghu Fireworks Festival, and Mega Brown office production.
- Oversaw visual design across brand identity, gifting, stickers, streaming, mobile payment, banking, and B2B commercial events.
- Established organization-wide quality benchmarks and improved design workflow efficiency.
Concurrent Roles
Senior Design Director, LINE Pay Taiwan Limited
Directed initial marketing campaigns, OOH advertising, collateral, and press conferences for LINE Pay's Taiwan launch.
2015 – 2018
Senior Design Director, LINE Bank
Directed marketing design and promotional materials from pre-launch through official launch.
2019 – 2021
Senior Designer, LINE Plus Corp
Aug 2014 – Jun 2015
Taipei · On-site
- Joined as LINE Taiwan's first local designer; collaborated directly with Korea HQ teams and owned all design output from digital interfaces to offline brand materials.
Concurrent Role
Senior Designer, WEBTOON
Produced marketing campaign materials for LINE Webtoon during its early Taiwan launch phase.
Sep 2014 – Jun 2015
Research Assistant, National Taiwan University
Aug 2013 – Jul 2014
- Created scientific illustrations for a research laboratory; two works selected for international academic journal covers.
Early Career
2010 – 2013
Freelance Graphic Designer
Branding, print, and illustration across diverse industries.
2008 – 2010
Designer & Illustrator
Landscape Design and Print Co.
Landscape Design and Print Co.
Government-commissioned design for Taichung Cultural Bureau and Tourism Bureau.
2006 – 2008
Illustrator
Chainjiang Art Co.
Chainjiang Art Co.
Bespoke illustration for interior decoration projects.
Education
Sep 2011 – Jul 2013
Master of Art, Visual Communication
National Chiao Tung University, Taiwan
Exchange Program at Aalto University, Finland: Graphic Design (Master's Dept.), Aug 2012 – Jan 2013
Sep 2001 – Jul 2005
Bachelor of Art, Art and Design
National Hsinchu University of Education, Taiwan
Exhibitions & Features
2013Polychromatia / Drifting, two-person solo exhibition, Hsinchu, Taiwan
2012MURMUR, solo illustration exhibition, Hsinchu, Taiwan
2011Love Reading, eight-university graduate poster exhibition, Hsinchu, Taiwan
2011Hidden Treasure, faculty and student exhibition, Institute of Applied Arts, NCTU, Hsinchu, Taiwan
2011Return, Endless Labyrinth international hypermedia art exchange exhibition, Leipzig, Germany
2010Farewell Memento, solo illustration exhibition, Taichung, Taiwan
2009Bao KAKA brand featured in Signs of the Times monthly
2008Brand featured in NANA magazine
2008Strawberries Never Rot, group exhibition, Chiayi Railway Warehouse, Chiayi, Taiwan
2007Art corridor commission, Juming Museum, Taipei, Taiwan
2007Bao KAKA brand story published in Creative Market 102
2006Solo exhibition, Guozi Cafe, Hsinchu, Taiwan
2006Art Unleashed, group exhibition, Hsinchu Railway Warehouse, Hsinchu, Taiwan
2005Solo exhibition, Accton Art Gallery, Hsinchu, Taiwan
2004Docent, CO4 Taiwan Avant-Garde Documenta, Taipei, Taiwan
2004Gecko on the Wall, solo exhibition, National Hsinchu University of Education, Hsinchu, Taiwan
2003Scarecrow, six-university campus installation exhibition, Hsinchu, Taiwan
2002Rise Up in Art, six-university campus installation exhibition, Hsinchu, Taiwan
Awards
2026Golden Pin Design Award, LINE Seed TW
2012First Prize, App Universe app development and design competition (character and UI design)
2007Honorable Mention, Pony creative shoe design competition
2005Honorable Mention, dpi creative magazine cover design
2005Honorable Mention, Chung Yo Department Store Lantern Festival painting competition
2005First Prize, key visual design competition, NHCUE Arts Festival
2004Outstanding Award, Hsinchu Art Exhibition, oil painting category
2004Selected, Dress to Impress installation exhibition competition
2003Selected, National Student Art Exhibition, oil painting category
中文版
KAKA KO
資深設計總監 · 品牌與視覺設計
✉ kakaswim@gmail.com
📍 台灣・台北
🔗 kakaswim.com
個人簡介
擁有 11 年以上 LINE Taiwan 設計資歷的品牌資深設計總監，目前帶領 9 人設計團隊，服務台灣最大通訊軟體（2200 萬用戶）。歷時近三年，與全球設計總部直接協作，主導 LINE Seed 繁體中文字型的開發。專業涵蓋品牌識別、字型開發、行銷視覺設計與跨部門創意領導，並具備深厚的插畫與純藝術背景。
核心能力
品牌識別與策略
設計團隊領導
字型開發
行銷視覺設計
AI 輔助設計
跨部門專案管理
插畫創作
工作經歷
資深設計總監 — LINE Taiwan Limited
2015年7月 – 至今
台北・混合辦公
- 帶領 9 人設計團隊，負責 LINE Taiwan 全服務生態的品牌與視覺設計，服務 2200 萬用戶。
- 每年主導多個跨部門專案，涵蓋行銷活動、年度記者會及大型品牌活動。
- 歷時近三年，作為台灣主要負責人與全球設計總部合作，主導 LINE Seed 繁體中文字型開發，已交付 2200 萬用戶使用。
- 主導跨國創意專案，包含稻田彩繪裝置、澎湖國際煙火節視覺及辦公室 Mega Brown 公仔製作。
- 監管品牌識別、禮贈品、音樂、貼圖、短影音、社群、計程車、串流、行動支付、網路銀行及 B2B 商務活動等全方位視覺設計。
- 建立全組織設計品質標準，提升整體設計流程效率。
資深設計總監 — LINE Bank
2019 – 2021
台北・駐辦公室
- 從籌備期到正式上線，全程主導行銷設計與推廣物料製作。
資深設計總監 — LINE Pay Taiwan Limited
2015 – 2018
台北・駐辦公室
- 主導 LINE Pay 台灣上線初期的行銷活動、戶外廣告、物料規劃及記者會視覺設計。
資深設計師 — WEBTOON
2014年9月 – 2015年6月
- 負責 LINE Webtoon 台灣上線初期的行銷素材製作。
資深設計師 — LINE Plus Corp
2014年8月 – 2015年6月
台北・駐辦公室
- 以 LINE Taiwan 第一位在地設計師身份加入，與韓國總部設計團隊直接協作，全權負責 LINE 台灣產品線的所有設計輸出，涵蓋數位介面至線下品牌物料。
研究助理 — 國立台灣大學
2013年8月 – 2014年7月
- 為實驗室繪製科學插圖，其中兩件作品入選國際學術期刊封面。
早期經歷
自由接案設計師 2010–2013 — 跨產業品牌、印刷及插畫專案。
平面設計師暨插畫家，景觀設計印刷公司 2008–2010 — 承接台中文化局及觀光局政府委託設計。
插畫師，建江藝術公司 2006–2008 — 室內裝飾訂製插畫創作。